Soaps are supposed to wash away all that is dirty and unwanted, so that one will feel sparkling clean and nice. The thing is, what if the soap itself happens to be “dirty”? I am referring to the rather uncivilized and uncouth £7.99 Effing Soap. The name itself more or less gives the game away, where it happens to be an irony in reality. This is a fragrant reminder to start every morning with a F*CK, and if you happen to have sensitive skin, fret not, since all of the ingredients happen to be vegan and it has not been tested on animals so that you can pick this up with a clear conscience. Not meant to be given to the older, stiff upper lip folks though.