I am not quite sure that the older generation would appreciate this £29.99 Up Yours Umbrella, which is clearly self descriptive. You definitely should not carry this around if you are visiting your future parents-in-law. No idea on whether it will sell a whole lot now too, considering the Olympics is just about to start in London in just a few days’ time, and it might be an affront to tourists who take life too seriously. I guess if you were to look at it from a different angle, the Up Yours Umbrella could be a personal statement towards the sky.