JoeyBra holds your iPhone near the armpit

by edwin - on May 1st, 2012

I know that the bra has come a long way since its inception, although the general design and purpose had rarely strayed far off from the original. Well, the JoeyBra by students over at the University of Washington (Mariah Gentry and Kyle Bartlow) might just change the way we look at bras – since it feaures discreet side pockets in order for the ladies to safely stash away small items such as smartphones and credit cards, although I think that having something blocky or hard is going to be rather uncomfortable, but storing money might be a better idea. What do you think of it? I wonder whether ladies who suffer from B.O. might want to wear this…

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