Even men that are very used to being elbow deep in dirty materials like to clean up and smell nice. Which is why this Man’s Man Perfume was designed. It’s meant to look a little more manly than some of the other cologne bottles. The scent has bergamot, rosemary, birch, cedar, iris and cardamon. The mixture is supposed to have a very manly smell. Sure, that all sounds good in theory, but as soon as that man’s man notices the $40 price tag for that little of cologne, most of them are going to turn and walk away. Which means they’d have to market this towards those men’s wives and girlfriends so that they never know just how much that smell good stuff costs.